Shinsegae Gangnam Deli and Supermarket

Seoul's Gangnam district presents a reimagined market experience at Shinsegae, where the collaboration between Jeffrey Beers International and L'Observatoire International has cultivated a space where retail ambition meets refined culinary presentation. JBI's architectural language draws from Baroque influences, instilling a theatrical elegance that elevates the everyday act of shopping into an immersive encounter.

Complementing this architectural vision is the considered lighting strategy by L'Observatoire International, an essential layer that actively enhances the market's offerings. Integrated lighting solutions are carefully calibrated to accentuate the inherent appeal of each product category. The vivid hues of fresh produce are subtly amplified, while the meat displays benefit from a balanced interplay of warm and cool tones, ensuring freshness without appearing artificial. For the seafood selection, precise lighting highlights the textures of gourmet items such as caviar and premium fish, creating a striking visual narrative.

This thoughtful integration of illumination, working in concert with JBI's Baroque-inspired design, establishes Shinsegae Market as a new benchmark in the realm of gourmet retail. The considered lighting design not only shapes the spatial experience but also subtly influences how customers perceive and interact with the quality of the ingredients, transforming a routine task into a refined sensory journey.