GOOP POP UP

Roman and Williams, normally focused on custom craft and long-term sustainable thinking is ready to rock a refreshing and new short-term Pop Up. The firm’s principals Robin Standefer and Stephen Alesch were well aware of goop Creative Director Gwyneth Paltrow’s status as an innovator and taste-maker from the experience they had designing her New York home, and they also knew of Valentino’s iconic status in the fashion world.