Louis Vuitton Maison Seoul

Louis Vuitton announces the grand opening of Maison Seoul, a new South Korean flagship store.


The opening of Louis Vuitton Maison Seoul marks a further link in the already strong connection between the Maison and Korean culture. Located in the prestigious Cheongdam-dong in the Gangnam district, the new flagship store brings together two world-renown architects’ visions: Frank Gehry’s poetic façade and Peter Marino’s dynamic interiors. Throughout the store’s five floors, all of Louis Vuitton’s collections are able to be experienced in a variety of intimate spaces, connected by an airy, floating staircase. Clients are provided with an entirely unique private shopping experience surrounded by works of art, historical Louis Vuitton archival objects and unparalleled artisanal savoir-faire. 


On the upper-most floor of the store, Louis Vuitton also inaugurates the Espace Louis Vuitton Seoul, the fifth exhibition space of its kind around the world. For its very first exhibition, the Espace Louis Vuitton Seoul presents eight emblematic sculptures by Giacometti, that belong to the Collection, including L’homme qui chavire [The man who capsizes] (1950) and Grande Femme II [Tall Woman II] (1960).

Location Seoul, South Korea
Date Completed 2019
Architect Gehry Partners, LLP
Interior Architect Peter Marino Architect
Client Louis Vuitton
Type Retail + Galleries
Status Built

L'Observatoire Intl Team
Principal Hervé Descottes
Project Leader Jessica Tchah
Project Team Carrie Chang Sam Power
Awards Lighting Design Awards Retail Project of the Year Finalist , 2020
Dezeen Award Architectural Lighting Design Longlists , 2020
Photo Credits Yongjoon Choi and Stephane Muratet Courtesy of Louis Vuitton, L'Observatoire International