L'Observatoire International was invited to collaborate on the central structure by Inflate UK in Times Square during NYCxDesign by Design Pavilion founder Ilene Shaw. L'Observatoire designed a lighting solution that highlights the form of the structure both within and without, bringing depth through a play of light and opacity.

In the spirit of 2018 year’s theme and a commitment to the future and innovation, Design Pavilion Creative Director Harry Allen has collaborated with UK-based, fast architecture and lightweight design brand Inflate, led by Creative Director Nick Crosbie, to premiere a large-scale, inflatable structure spanning approximately 2,000 square feet across the plaza at Times Square. The inflatable pavilion is an intricate and uniquely light and soft form housing special exhibitions within its 25-feet-high sheltered space.

Design Pavilion 2018 is activating the plazas in the new and radically transformed Times Square from Broadway and 7th Avenue between 42nd and 47th Streets with immersive environments and daily programs featuring new work by design leaders from around the world addressing the theme From This Day Forward.

Design Pavilion, the annual, public design happening taking place in Times Square from May 12-20, 2018 during New York City’s official design week NYCxDESIGN.



Creative Direction

Harry Allen Design



Date Completed


Project Leader

Christopher Marta

Photo Credit

Studio Dubuisson

Rendering by L'Observatoire International