Theory Headquarters

Theory, a renowned global fashion brand, anchors Manhattan’s Meat Packing District with a new headquarters at the corner of Greenwich and Gansevoort Streets. The flagship store engages the street at the ground floor while the company’s showrooms, workrooms and offices animate the floors above.


Location New York, New York, USA
Date Completed 2005
Architect Rogers Marvel Architects
Client Theory
Type Retail + Galleries
size60,000 ft2 / 5,500 m2
Status Built

L'Observatoire Intl Team
Principal Hervé Descottes
Project Leader Jessica Tchah
Photo Credits Eric Laignel