As with the travelers and seekers of the original Freehand concept, the Freehand brand has taken the long route around the nation, touching points south, north, and west before returning east to the island of its inception: Manhattan. The larger brand vision, led by Roman and Williams in creative collaboration with the Sydell Group, is manifest with the fourth location of the Freehand hotel, celebrating the spirit of communal culture and alternative and fresh interpretations of hospitality.