Simon and the Whale New York

As with the travelers and seekers of the original Freehand concept, the Freehand brand has taken the long route around the nation, touching points south, north, and west before returning east to the island of its inception: Manhattan. The larger brand vision, led by Roman and Williams in creative collaboration with the Sydell Group, is manifest with the fourth location of the Freehand hotel, celebrating the spirit of communal culture and alternative and fresh interpretations of hospitality. 

Location New York, NY, USA
Date Completed 2019
Interior Designer Roman and Williams
Client Sydell Group
Type Hospitality
Status Built

L'Observatoire Intl Team
Principal Hervé Descottes
Project Leader Artemis Papadatou
Project Team Mint (Kamolnadda) Thumrongluck
Photo Credits Adrian Gaut Courtesy of Roman and Williams