GOOP POP UP

Roman and Williams, normally focused on custom craft and long-term sustainable thinking is ready to rock a refreshing and new short-term Pop Up. The firm’s principals Robin Standefer and Stephen Alesch were well aware of goop Creative Director Gwyneth Paltrow’s status as an innovator and taste-maker from the experience they had designing her New York home, and they also knew of Valentino’s iconic status in the fashion world.


Location New York, NY, USA
Date Completed 2015
Interior Designer Roman and Williams
Type Retail + Galleries
Status Built
Photo Credits Courtesy of Roman and Williams